Quintessence : Data manager for marketers

Quintessence unifies your online and offline data and helps you understand your customers to engage them better with personalized messages.

Quintessence is a true marketing data hub, which allows the customer to manage and exploit reliable and quality data thanks to a graphical interface designed by and for marketers.

• An interface designed by and for marketers

• A proven implementation method with “Data Deep Dive”

• IT & Business support

• A 100% GDPR solution

• Data Quality algorithms that make it unique on the market

• Industrial connectors to “plug in” easily with the solutions used by the customer

Quintessence is supplied, via industrial connectors from all sources that record personal data, throughout the customer journey (eCommerce, web browsing, after-sales service, loyalty card, reservation and subscription systems, etc.).

Used for data import, these connectors also provide export solutions to exploit data and customize customer relations, conduct studies, etc. (Uptilab, Reeport, NukeSuite, Splio, Mapp, Cabestan, Adobe Campaign, Selligent, Krux,…)

Unique on the market, Data Quality algorithms systematically process and validate all data before their historization and use. This is the guarantee of an accurate and consistent database to enable relevant predictive segments and models. Once the data has been cleaned and, for some, corrected, the steps of deduplication and creation of a “master record” give access to a 360° view of each profile.