Contify : Your Competitive Edge

Contify is a Market and Competitive Intelligence (MCI) platform designed for enterprise teams looking to track competitors, markets, industries, and strategic accounts through verified, real-time external and internal data. Geared towards cross-functional teams in strategy, sales, marketing, product, and competitive intelligence, Contify delivers curated insights through automated workflows and AI-assisted exploration.

By aggregating structured and unstructured information from over a million external sources and integrating internal communication channels, Contify equips decision-makers with focused, contextual intelligence. The platform helps eliminate noise and reduces the manual burden of data collection.

What are the key features of Contify?

AI-curated dashboards and dynamic battlecards

Contify offers customisable intelligence dashboards and function-specific battlecards that automatically update with the latest relevant insights. These resources enable teams to monitor strategic entities and react quickly to market shifts.

• Visual dashboards tailored to roles such as sales, marketing, and executive leadership
• Battlecards with competitor positioning, recent developments, and objection-handling points
• Monitoring of KPIs, product changes, messaging, and hiring activity

Continuous market and competitor intelligence

The platform automates the monitoring of key market developments and competitor activity by leveraging vetted content from more than one million external sources.

• Data sources include news, regulatory filings, websites, job portals, review sites, and social media
• No-code filtering to eliminate irrelevant noise
• Real-time updates on M&A, executive moves, product launches, pricing changes, and more

Athena AI assistant for contextual answers

Contify includes Ask Athena, a proprietary AI assistant trained to provide instant, context-aware answers based on both external intelligence and internal enterprise data.

• Grounded responses using verified sources
• Interprets queries in plain language
• Delivers summaries, timelines, or detailed views depending on context

Analyst-curated newsletters and real-time alerts

Users can subscribe to intelligence newsletters and alerts customised for their industry or strategic focus. These are designed to support internal alignment and timely action.

• Curated by analysts to highlight relevant developments
• Alerts sent in real time for events like competitor funding, regulation changes, or customer wins
• Designed to keep stakeholders informed without information overload

Multilingual market coverage

Contify offers global reach through multilingual content ingestion and auto-translation capabilities.

• Translates from 117+ languages
• Covers over 200,000 non-English sources
• Enables visibility into local market dynamics and non-English-speaking competitors

To summarise

Contify helps enterprise teams:

• Respond to competitors with agility using real-time insights tailored for sales, marketing, and strategy
• Break down intelligence silos by integrating external market data with internal systems like Slack, SharePoint, Gong, and email
• Avoid information overload through automated filtering and relevance-based content delivery
• Ensure equal access to intelligence across teams with dashboards, battlecards, and curated newsletters
• Track more than direct competitors, including customer movements, regulatory shifts, market trends, and emerging players

Contify stands out as a centralised solution for organisations needing structured, actionable, and shareable intelligence without the inefficiencies of manual tracking or fragmented tools.