SAS Social Media Analytics : Advanced Insights with Social Media Analytics

SAS Social Media Analytics provides businesses with robust tools to analyse social media interactions and derive actionable insights. Designed for marketers and analysts, it offers sentiment analysis, competitive benchmarking, and comprehensive data visualisation to enhance audience engagement and strategy.

What are the main features of SAS Social Media Analytics?

Sentiment Analysis

Gain deeper understanding of your audience’s perceptions and emotions towards your brand. SAS offers detailed sentiment analysis to help you grasp public opinion.

• Automated sentiment classification
• Real-time monitoring of social chatter
• Contextual insights into user emotions

Competitive Benchmarking

Stay ahead of the competition by effectively comparing your performance metrics with industry rivals. This competitive benchmarking tool provides you with valuable insights into market trends.

• Customisable benchmarking reports
• Cross-platform competitor analysis
• Industry trend spotting

Data Visualisation

Transform complex data into easy-to-understand visuals. SAS’s data visualisation tools enable you to interpret vast amounts of social media data intuitively.

• Interactive dashboards
• Custom report creation
• Integrations with business intelligence tools