What does THRON do?

THRON is the Agentic SaaS solution that collects content and product information from any corporate source, automatically catalogues it, links it together and distributes it in real time across every channel.

Your company already has everything, but nobody knows it.. Images, videos, product sheets, technical documentation: every company produces and accumulates them. But they are scattered across ERP, PLM, file servers, shared storage, drives in different departments, and hard drives at external agencies. Anyone who already uses a separate DAM or PIM knows how costly it is to keep them synchronised. In THRON, digital asset management and product information coexist natively: not two systems to integrate, but a single platform.

Unified management of content and product information

The Digital Asset Library centralises every image, video and document. The Product Information Library collects and organises all product data. The two modules communicate natively, so every asset is automatically linked to the correct product page, without the need for manual intervention.

A single source of truth for Marketing, eCommerce and IT teams
Integrated workflows: approvals, revisions and publications in one place
Native connectors for ERP, PLM, graphics suites, CMS and eCommerce platforms
Every update made once, automatically propagated everywhere

AMBRA AI: native agent-based intelligence

AMBRA AI does more than just assist: it acts, transforms and anticipates. It is THRON’s native artificial intelligence, already active across all content. Others have added AI as a feature. In THRON, AMBRA is embedded within the company’s assets.

It searches the entire archive using natural language: describe what you’re looking for, and AMBRA finds and compiles it, even from among thousands of assets
It recognises every asset and automatically catalogues it according to the brand’s taxonomy
It generates product descriptions in multiple languages, marketing copy, tags and metadata
It transforms every asset: it removes backgrounds, optimises images, and produces variants for different channels and markets
It enriches product sheets with attributes, translations and copy consistent with brand guidelines

Distribution across all channels, in real time

The Channel Activation Layer connects THRON to every end-user touchpoint. Any update made on the platform is instantly reflected everywhere.

eCommerce and marketplaces: product listings that are always consistent and up to date
Websites: optimised performance thanks to the native CDN
Digital signage: content updated without manual intervention
Print materials: catalogues and product sheets generated in a single clic
Retailer area: sales materials always aligned with the brand